There once was a nonprofit communicator in charge of her organization’s marketing strategy.
She worked passionately, made a difference in the lives of people her organization helped, and had complete autonomy over her content strategy. Even though this was her dream job, she was the only person on the marketing team and found herself overwhelmed with demands to create content and learn all the new and ever-changing social media platforms.
Does this sound familiar to you??
Because it reminds us of almost every nonprofit communicator that we’ve worked with!
But there’s good news. We know just how to help.
We have worked closely with nonprofits for more than 14 years and understand the marketing challenges they face on a daily basis.
We share your desire to make the world a better place and have focused our attention on causes that have the ability to positively impact the health and happiness of people, families, and communities.
No matter the size of your organization, we use the same storytelling techniques to authentically and artistically show your supporters, potential donors, and corporate sponsors how you are actively effecting change in the world.
Whether a large national organization like American Red Cross or a super-local organization like Don’t Waste Durham, nonprofit organizations require a different call to action from corporate companies.
Fundraising or raising awareness for your cause, charity, or organization takes strategic messaging that inspires your audience. Instead of selling a product or service, you are selling yourself and, more importantly, who you aim to serve.
The key way to achieve this is to focus your attention on building relationships with your audience. You have to get to know them better, so they can get to know you better.
This means telling your audience stories of people to whom they can relate, understanding the psychology of what motivates a person to take action, and staying in constant communication with target communities.
This also means understanding not just what social media platforms to use, but why and how.
And most importantly, building a relationship with your audience means being open, honest, and sometimes vulnerable about your organization’s mission.
These tasks may seem simple (in theory), but are not always easy to execute. You still have to work hard and will still probably wish you had eight arms, but if you are creating good content with simple and emotional storytelling, you will put yourself in a position to succeed.
And, this is just the beginning. There is a science to this strategy of nonprofit marketing and we have excelled at it.
We genuinely want to work with people that share our values and passion to positively change the world one person, one family, and one community at a time.